SEO Career Path

5 Career Paths for SEO Specialists

Search engine optimization, or SEO, is a concept that has been around for less than two decades, but it has resulted in a massive influx of jobs for marketers and men and women from nearly every industry. There are over 1 billion websites in the world today, and each of them must compete for attention in the search engine results pages of Google, Yahoo, Bing, and other lesser-known search tools. After all, SEO is still the king of organic and content discovery. To become a successful SEO specialist, join FITA Academy’s SEO Training in Chennai which offers the best practical knowledge with the worthy certification. This Blog will answer your query like is SEO a good career.

An SEO professional is someone who specializes in learning and mastering the algorithms that underpin search engine results in order to assist their clients and businesses in appearing in search.

SEO professionals are in high demand because most businesses require search optimization to compete in their respective niches. SEO specialists are hired as part of digital and content marketing programs, by web developers, as content marketers, and in a variety of other roles because businesses require web traffic to run successful digital campaigns. Whether you’re already a search engine optimization professional or are looking to break into the industry, an SEO career promises excitement and tremendous growth potential. So join FITA Academy for the best SEO Training in Coimbatore with the Placement Assistance.

But, how do you progress in your SEO career? What do you focus on after you’ve mastered the black art of search engine optimization to add the most value to your career?

Most SEO professionals, in my experience, stay in marketing, leveraging their analytical skills and deep learning experience in digital marketing to carve out successful careers in the field.

Search Engine Marketer:

Search engine optimization (SEO) and search engine marketing (SEM) are frequently confused, but they are not the same thing. SEM is a much broader term that includes SEO. SEM necessitates the acquisition of new skills such as Pay Per Click marketing (PPC), advertising, and some customer relationship management, as you will be required to market to both consumers and search engines. While many SEM professionals focus solely on paid search, you can also specialise in SEM and SEO to handle both aspects. According to Payscale, Search Engine Marketers earn a median salary of $45,255 per year, which is $2,300 more than a standard SEO specialist. For this position, you must be proficient in Google AdWords, Bing AdWords, and various web analytics.

Digital Marketer

Moving into Digital Marketing is a simple way to put your existing SEO experience to use while broadening your skill set and increasing your salary. Digital marketers are typically in charge of all aspects of online marketing, such as SEO, SEM, PPC, and social media. This means you must be able to develop and implement marketing strategies, use SEO, plan content, understand and use social media as part of long-term strategies, use analytics and data management, and work with advertising platforms to drive paid traffic. A digital marketer earns a median annual salary of $46,919, but relevant qualifications in web marketing, communications, and strategic marketing can increase your earnings.

Content Marketer

For SEOs who prefer working with content over links and numbers, content marketing is a natural next step. Content marketers require SEO skills because they are directly involved in the creation of web content, blogs, outreach material, videos, graphics, reports, and other content. While your exact role will differ depending on the company, most content marketing professionals work as part of a marketing team to implement content decisions in a marketing plan. Content marketing pays significantly more than SEO alone, with a median salary of $56,414 for newcomers to the field.

SEO Manager

Search engine optimization frequently necessitates the collaboration of a team of analysts, data managers, SEO specialists, content strategists, technology experts, and so on. The larger a company, the larger its SEO team, and the greater the value of an SEO manager. Managers must understand search engine optimization and possibly search engine marketing, but they must also directly supervise a team and marketing strategies rather than working with the mundane elements of data and link analysis. If you enjoy working with people, this may be more exciting than SEO itself. SEO managers earn a median salary of $64,358 but may have a wide range of responsibilities depending on the company and team size.


Starting your own company allows you to bring your skills as a Search Engine Optimization specialist to businesses on your own terms. Unfortunately, your salary will vary greatly depending on your business, launch, and services offered, so there is no set general salary for those who choose to start a business in SEO or digital marketing. However, if you have something to offer businesses, prefer to work on a contract basis, or have another reason to start your own business, doing so can be rewarding and profitable in the long run.


As an SEO, you will earn a median salary of $42,931, and you will work in a rapidly growing field with numerous opportunities for advancement. This provides you with a unique opportunity to build your career and then branch out into something more interesting or with a higher paygrade, allowing you to continue to grow and improve. I hope this blog explains what is SEO job and to learn more about SEO career path, Enroll in the SEO Online Course at FITA Academy to gain a thorough understanding of Search Engine Optimization and prepare for SEO Interview questions to land your dream job!